Continuous service development with UX/UI design
Everyone of us have used software and services that have made us feel good and have helped us accomplish our goals and tasks faster. This is what using any system or service should feel like. UX design is the art that concentrates on making the user experience of a software or service brilliant.
UX design is much more than how the interface looks, it is about how it fits with the users’ workflows and how intuitive and error-free it is to use. It is about how easily the system or service can be learned, and how much effort it takes to remember its logic with time. Modern UX design tools make the sketching of design alternatives fast, supporting the purpose of quick rounds of validation with end-users.
Building simple, clickable prototypes is a natural step in the process. When you want to create a software or service that offers a good experience you need to involve a UX designer early on. It is important to understand that UX design is never something to be added to an almost finished system. Instead, fantastic user experiences are created when a system is built based on users’ needs, with a focus on UX all the way from service concept planning to the last lines of code in development.
Head of Advisory, Design & Innovation
Key Benefits
Happier end-users, customers & employees
Services & software built for their users' needs, following modern UI conventions and visually pleasing details are enjoyable to use. Investing in design means investing in happiness.
Less mistakes and added productivity
A user-centric design process explains difficult terms, provides contextual help & provides needed features in a clean, simple way. Users will experience a lower rate of mistakes & higher productivity
Lower development costs with UX design
UX design can help the development team to identify which features are important or irrelevant. Bringing focus to the project, and at the same time bringing development costs down
Key capabilities
UX design as a part of continuous development
In practice maning designing new features, evaluating and redesigning older ones, redesigning the structure of the service, the workflows and the interactions. Our designers are experienced in working as part of an agile development team, developing our customers’ software & services. Design work is typically a little ahead of development, giving designers time to not only design but also validate their designs before they are developed.
Usability expert evaluation
Usability of a software or service can be evaluated with an expert walkthrough. Even though usability is a subjective experience, there is a list of principles that a usable software or service should meet. Evaluating the service against these principles give a good indication of the usability, and can therefore be used as a decision making tool for its development.
User testing
Usability testing with end-users is the most efficient and simple method to evaluate the usability of a service or software. Usability testing is not about asking users whether they like it, it is about having them experience the UI with well thought-out test tasks. What matters most is how they succeed with their tasks. Test results are always summarized in a concise test report with preliminary ideas on how to fix the problems found.
Building a UX prototype
A UX prototype can be a great tool for validating the user experience of a new service or concretizing a new service concept for investors or other stakeholders. Although the experience of a clickable prototype is never completely authentic, it is close enough to get reliable feedback. Showing a prototype is a powerful tool for communication, and will concretize your idea in a level slide decks or documents never can.
Building a Design System
A Design System is a managed set of principles, practices and techniques that help make the development of a digital product or service effective and consistent. It is often a collection of reusable and documented user interface components and style definitions with a goal to unify the elements of a service under a common visual and functional language. This helps the developing teams to work faster, more uniformly and in a more controlled manner
